National Library Board – Be anywhere else, right now

National Library Board, in collaboration with Land Transport Authority, wanted to launch two concept trains that featured book genres, including mystery, fantasy, self-help and autobiography.

In an age of distraction and instant gratification, how do we pry our commuters away from their online shopping, game apps, video streams and social media? How can we remind them of the joys of reading and open their eyes to the millions of eBooks available at their fingertips?

Well, we immerse them in a literary journey, of course.

Literally.

*Videos courtesy of Channel News Asia and Capital 95.8FM

*Awarded Silver at the MARKies 2017 for ‘Best Idea – Out of Home’